It is a proven fact that people have a higher retention rate when they SEE and HEAR a message. The figures range depending on the study, but anywhere from 75 to 85% retention is obtained when a message is presented in audio/visual format. Video is a mainstay in the industry and a very effective tool to convey your company’s message.
Today, video has become even easier and cheaper to produce. There are many affordable tools on the market to make it easy to capture video on digital devices. The new Flip Video devices are really great little tools. You can shoot a quick demonstation video and upload it directly to YouTube for your followers to see.
For custom home builders, I take existing photographs and assemble them into home tours using video effects to provide some movement to the normally static images. These are great tools for showcasing a builder’s techniques and products. Then, by adding in some simple text points on screen and a voice over, your messag is then retained at a much higher rate if simply read on a webpage.
Below are two examples of videos. The first being a home tour built from existing photographs, the other is an “about” video that adds in voice over narration to complete the video’s message.
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Lori Ambler Faux Finishing is a web client of TR-1 Studios and an interview of her new Faux Finish Countertops for kitchens appears today in the local newspaper the Daily Herald. The article also appears on line, so go check it out and then check out Lori’s website for some very cool Faux Finishing techniques she does. Click the image below to read the article on-line.
Daily Herald Article on Lori Ambler Faux Finsihing
Dr. Al Spicer is a certified coach. No, not a sports coach, but a personal and executive coach. He works with individuals and executives alike to help them achieve extraordinary results in their lives and careers. But, like most professionals, his website was in sad shape. It was outdated and not an effective tool in marketing his services. In these hard economic times, he was looking for a cost effective way to revamp his website and still manage to feed his family. TR-1 Studios was the company for his business.
Dr. Spicer’s new website is a clean, sleek design making it easy for visitors to find the information and services they require. With videos inserted throughout the website, now visitors to the website get a “personal tour” by the good doctor himself. An effective selling tool, and one that is easy and cost effective to use.
Designed with Search Engine Optimization in mind, the site is ready for the latest search engine indexing services and will soon be ranked where the site deserves. Using a great rotating quote plug-in, different inspirational thoughts greet the website’s visitors on each and every page.
Check out Dr. Spicer’s website and see if his company, Action for Breakthroughs, is perhaps something you may need in your business or personal life!
With the rising trend of people now staying in their homes longer, more and more home owners are looking for new ways to spruce up their current house. Enter Renovation Home. This company is a spin-off of the successful custom home building company Stonebreaker Builders, and they once again tapped TR-1 Studios to come up with a new site design.
Integrating Social Media is important, so TR-1 immediately set up a Facebook Fan page and used Word Press to create a blog for the new site design. Linking Facebook and the Blog keeps customers informed of what’s new and current events. The home page utilizes a small Flash movie to display a set of images with marketing messages. But to address iPhone or iPad users, a set of static images was also incorporated so the site’s content would not compromised by Apple’s lack of support for Adobe’s Flash plug-in. So no matter what device you use, Renovation Home’s website maintains its impact.
A simple, clean white design with assorted graphics and images liven up the visitor’s experience on the website. With this simple design, the images and text have more impact and draw the visitor’s attention to what’s really important: the sample images and content.
With a new design center opening this summer, Renovation Home is prepared to take the Western Suburbs of Chicago by storm. And with another great website from TR-1 Studios, it’ll be even easier to find them on the internet!
The Home Builders Association of Greater Fox Valley, or HBAGFV, approached TR-1 Studios to give their website a face-lift. With the sagging economy, this association, like so many others, was facing membership attrition. They needed a new website that not only looked professional, but allowed them to interact with their membership in a more efficient method.
The Word Press software not only provided them with a slick new look, but also provided for the membership interaction they desired. Armed with the many features that a Word Press designed site offers, the HBAGFV’s website struck a chord immediately with their membership. And new members as well. With a convenient method of taking on-line payments via WP e-Store, members now can sign up for monthly meetings on-line at a discount.
Bottom line: their membership has grown rapidly and the attendance of their monthly meetings is standing room only now. Check out the new design and the features of HBAGV’s new website design.
Share in their success and contact TR-1 Studios today for a free quote on your website needs!
John Hall Homes has been in business since the early 70s and has always been a leader in custom home building community. John Hall Homes has been working with TR-1 Studios sine the 1990s, as I produced video home tours and his website since it’s inception.
Recently, John Hall wanted to integrate more Social Networking into his business as a why to keep the company name in front of current and potential customers. The new Word Press site designs were a perfect match for his needs. Now the John Hall site is connected to a Facebook page and a YouTube page where many new customers are finding out about the great custom built John Hall Homes. It was partially due to this move that his business is now revitalized and growing again, even in this tough economic market.
Check out the John Hall Homes website and see if a custom Word Press, social networked website is what your business needs to succeed in today’s competitive market.
Famous for their 1971 Top 40 hit single “Charity Ball”, 70s rock group Fanny lives on via their website which is maintained and managed by TR-1 Studios. Recently I gave the site a new theme and some great new plug-ins for Word Press.
One of them being the great on-line store plug-in called WP Store. This $35 plug-in is worth every penny as it allows to add simple click-to-buy buttons or you can manage a full blown on-line store with categories, cart page and custom “thank you for your purchase” pages as well. Fanny uses a simple version to sell fans t-shirts and CD box sets currently. The WP Store interfaces directly with PayPal for a seamless on-line purchase experience for your websites visitors.
Check out Fanny’s website for the new updates and perhaps buy a CD set or t-shirt while you try out the new WP Store plug-in!
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Find TR-1 Studios on Facebook and Twitter and join in on the networking we’re putting together on those sites. These are great communities and TR-1 is rapidly growing on both sites. Drop by and “like” the Facebook page and follow TR-1 on Twitter for all types of little tid-bits that will help your business and sometimes just some fun stuff!
A couple weeks ago, as part of my running Webcomic Planet, I recorded a special podcast via TGT Webcomics on how to market your webcomic. I added in a fun little one minute intro and then the rest of the 48 minutes is me handling questions live from the chat room. Even though it’s aimed at webcomics, the theories are sound for any business. Plus, I have a wonderful voice…
Click the play button to listen to the podcast.