As you may or may not know, I’ve been drawing since 2007. I retired from my first career and taught myself how to draw comics. Along the way, I’ve also honed some skills in doing illustrations as well. I’ve done various types of illustrations for clients, but this article will focus on my latest job, and it all started with an old drawing I did in 2008. Here’s the story.
I am a NASCAR fan. I follow the Caterpillar Racing Team in particular as CAT has a history in my family, and I also had done a lot of video production for them in my first career. In 2008, I did a stylized drawing of the #22 Caterpillar race car (shown at left). I drew the car in my attempt to emulate the style of Dave Deal, famed car illustrator of the ‘60s and ‘70s. He’s most known for his model designs he did for Revell in 1970 and 1971. Anyway, I did the best I could, but I was still in my infancy as an artist.
Fast-forward to 2015. Civic Entertainment Group, an Ad agency in New York owned by Ryan Seacrest, has NBC Sports as one of their clients. NBC Sports signed a 10-year deal with NASCAR to broadcast races. This agency needed a couple cartoons drawn to be used in large, 6-foot by 6-foot standees, with holes cut out for people to stick their heads into and be part of the cartoon. They Googled “NASCAR cartoon” and my NASCAR drawing from 2008 came up fourth in their image search. They had found me. They loved the style and wanted me to draw these illustrations for them.
The agency emailed me, and then we chatted on the phone. The next thing I knew, I was drawing these two illustrations for NBC Sports and NASCAR! The criteria were, one, could I draw a NASCAR car, and two, could I also draw a “sexy chick” per the wording from NBC. Well, the answer was a resounding “yes” to both of those. And, as a big NASCAR fan, I knew a lot about the sport and was able to use that in my designs.
NBC Sports liked what I did for the first two illustrations so much that they asked if I could come up with a design for a standee for a “You Must Be This Tall” type sign. I came up with three sketches and BOOM! I was hired AGAIN to do a third drawing. I was very happy, to say the least, and very busy for about two weeks straight.
The Agency contacts involved were just great to work with; true professionals with a sense of humor. That’s a good combination. On top of that, the exposure for this work is going to be phenomenal as these illustrations will be at all NASCAR Sprint Cup races between July 4th and the end of the season!
Here are some shots of the stand-ups in actions via NBC Sports and social media.