I ran across an articles on a changes in how Google now is handling search results they display. Once of the most interesting bits was the following quote:
November was all about freshness. You can have a great site, lots of content and everything perfect but if there have been no changes recently, your site will be hit (35% of sites where). So, keep writing even if you just have one simple product or service. Talk about it, the industry, staff changes, what ever you can to keep it fresh. An easy way to do this is to have a blog too. Engage with your customers or potentials by being a leader in your industry. But you have to get it all online and out there.
I have stated this for a while, but it is very important to keep your website fresh. The best way to do this is through your News/Blog page. I have said it many times and it means more than ever now. Blog about anything related to your industry or company or service. It does not have to be a doctoral thesis, a couple short paragraphs of a topic (with appropriate keywords) will bring you results faster than anything.
I will be offering a new service starting in January to help those of you who do not have the time to write a blog post. I’ll make that announcement after the holidays.
As one more point, Google is even ranking down sites with too many links (like a links page). They are looking for organic links like those found in a blog posts.
So we all need to get blogging about relevant information in our industry… this post is a perfect example of how to do just that!